As of September 2010, 37% of people looking to buy a smartphone say that they would prefer one which runs the Android OS. This figure is up from just 6% in September 2009, showing how the awareness and acceptance of Android has grown in a very short space of time. It seems clear that consumers like choice, something Apple doesn’t offer.
In sharp contrast, the percentage of consumers who list Apple’s iOS as their preferred mobile OS has fallen from 50% to 38% in just 4 months.
Application developers and content providers will surely take notice of the obvious trends and ensure that they are available on Android as well as iOS. It also helps that the Android Market is available in over 30 countries and continues to be rolled out worldwide. Content and apps are really the only advantage Apple now has over their smartphone rivals and their lead is starting to be eroded.