February 22, 2011 
It is amazing how much the Web marketplace can change in just 7 years. Below are the current and past top 20 Web brands in the UK. Some notable appearances in the past 7 years are Youtube, Facebook, Wikipedia and Paypal, while some big names disappearing from the list were Freeserve, Ask Jeaves, Tiscali and Lycos. Freeserve were once the biggest ISP in the UK and were later bought by Orange. Neither brand has made the top 20 this year. Google is probably single-handedly responsible for the removal of Multimap, Ask Jeaves and Lycos.
| Rank | January 2011 | January 2004 |
|---|---|---|
| 1 | MSN | |
| 2 | MSN/Windows Live/Bing | Microsoft |
| 3 | ||
| 4 | Yahoo! | Yahoo! |
| 5 | BBC | BBC |
| 6 | Microsoft | eBay |
| 7 | Amazon | Freeserve |
| 8 | YouTube | Amazon |
| 9 | eBay | AOL |
| 10 | Wikipedia | Ask Jeeves |
| 11 | Apple | Real |
| 12 | Ask Search Network | BT Openworld |
| 13 | Argos | Apple |
| 14 | Associated Newspapers | Kelkoo |
| 15 | Sky Portal | Multimap.com |
| 16 | Blogger | Tiscali |
| 17 | Tesco | Tesco |
| 18 | AOL Media Network | Lycos Network |
| 19 | Paypal | NTL World |
With the smartphone now outselling PCs, it will be interesting to see how the Web brands are different 7 years from now! I can’t see anything moving Google from the top spot.
Alistair Milne 
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